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All families and their children should feel free to breastfeed in public, anytime, anywhere.
This is the vision of the ‘Free to Feed’ campaign, which aims to encourage and normalise breastfeeding in public, help those who breastfeed and/or pump to feel relaxed and increase their confidence.
This community initiative encourages local businesses and venues to sign up and pledge to be a ‘#FreeToFeedCP’ location, where breastfeeding families and their little ones are openly welcomed to visit, especially if they feel like they need a safe space when out and about. More information for businesses below.
Breastfeeding has amazing health benefits, but not all who want to breastfeed have the support they need to do so. Let some families explain why it is important to them, and why everyone should feel free to feed in public:
'FreeToFeed' - campaign video on Vimeo
*This campaign is being piloted in South Cambridgeshire by the NHS Cambridgeshire and Peterborough Infant Feeding Team, South Cambridgeshire District Council and the ‘Best Start in Life’ Partnership. We hope to roll this out in other areas across the county once the pilot has successfully concluded*
Need help and advice?
Visit our Breastfeeding and pumping in public section for tips and advice to help you feel confident and relaxed.
Breastfeeding in public survey
The most important part of ‘Free to Feed’ are families and this launch is just a starting point. Local communities and families will help to shape how the campaign grows and develops - to get started, a breastfeeding survey has been created to share thoughts and experiences on breastfeeding and/or pumping in public.
Please fill out our '#FreeToFeedCP' breastfeeding survey
Nip Advisor Map
Below is a google map of locations across the South Cambridgeshire that are signed up to be a '#FreeToFeedCP' location. A list of locations is also available.
We are still recruiting businesses, please feel free to recommend this campaign to them!
What can I do to support the campaign?
Easy read and translation
If you need help reading our website or require a translation click the Easy Read and Translation button at the top of the page.
For more help with using Easy Read and Translation visit our dedicated page
Working together to help families and communities have the ‘Best Start in Life’:
A local partnership between the NHS, County, City and District Councils, Local Communities, Independent, Voluntary and Charity Organisations