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| Mar 11, 2019
Bedfordshire’s Baby Friendly team, which supports new mothers with breastfeeding across the region, is taking an innovative step forward to increase the impact of their work. The team has worked with local entrepreneur Rosamund McFadden to rollout the Breastfeeding Hub mobile application for parents in Bedfordshire.
The app has two elements: an information hub, and an interactive map of breastfeeding friendly venues, which allows parents to rate and recommend particular venues for breastfeeding.
The information included is in line with the UNICEF Baby Friendly Initiative standards and includes photos, video clips and signposting to external articles and local and national breastfeeding support.
Practice Development Lead Sarah Pickford said: “This is a really exciting time for our Baby Friendly team. Whether on Facebook, our website or this fantastic new app, we’re making sure that accurate information and details of how to get support are easy to find and available wherever mums might need it. It’s an important part of doing our best to support parents to help their babies thrive.”
This is just one strand of the Baby Friendly Team’s ongoing efforts to improve their service and support breastfeeding across Bedfordshire. In December, the team received substantial positive feedback when it was revalidated by UNICEF’s Baby Friendly initiative. Anne Woods, UNICEF assessor, said: “staff are commended for their work to maintain the standards established. It was clear to the assessment team that pregnant women and new mothers receive a very high standard of care.”
Mothers’ feedback has painted a similar picture, with an impressive 96% of mothers reporting they were very happy with the care provided. One happy mother even rated the service off the scale, saying: “I would give the service 11/10 and I am really hard to please!”
If you’d like to start using the breastfeeding hub app, it’s available for download for Android here, or for iPhone here.
You can find out more about the Baby Friendly team’s work here.