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Bedfordshire Community Services 

Bedfordshire adults' and children's community health services are provided in partnership by East London NHS Foundation Trust (ELFT) and Cambridgeshire Community Services (CCS) NHS Trust

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Latest News

Cambridgeshire and Peterborough Healthy Child Programme launches the My baby is crying I.C.O.N. cope campaign

by Kirstie Flack | Sep 06, 2021

My Baby is crying campaignAre you a parent or a carer who is struggling to cope with your crying baby?

The Cambridgeshire and Peterborough Healthy Child Programme together with the Safeguarding Partnership Boards have launched the ‘My baby’s crying I.C.O.N. cope campaign’ across the system to help parents and carers in Cambridgeshire and Peterborough to cope with their crying baby.

The my baby’s crying I.C.O.N initiative is a preventative programme, which aims to reduce the potential triggers of Abusive Head Trauma (AHT) in babies by offering vital advice and support to new parents and carers who are struggling to cope with their crying baby.

Through its key messages (ICON):

– Infant crying is normal
– Comforting methods can sometimes soothe the baby
– It’s OK to walk away
– Never, ever shake a baby

it aims to reduce the number of babies that suffer AHT as a result of being shaken.

Andrea Graves, Service Lead for the programme said: “The My baby is crying I.C.O.N. cope is a vital campaign which ensures that new parents and carers within the Cambridgeshire and Peterborough area who are struggling to cope with their crying baby are receiving the support and advice they need. Therefore, we do encourage anyone who needs that bit of advice to visit our website to find some practical support or call us to talk to a healthcare professional.”

If you are a new parent or carer from Cambridgeshire or Peterborough or know someone who is in need of advice or support, please visit our website: or Call Us on: 0300 029 50 50 Text Us: 07520 649887 to talk to NHS professional if you are struggling to cope.

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